Join us for the 4.01K Race for Retirement by Prudential on Saturday, September 17, 2016 at the Rose Bowl. It's a short run that will help us all in the long run. Register for free at →

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Script Lettering and experiential design done for Prudential's 40.1K Race for Retirement, an all day race and festival at the Rose Bowl in Pasadena, California. Thousands of people ran 4.01 kilometers and pledged to save 1% of there annual income towards retirement savings. The festival included local food vendors, games, and a concert presented by iHeartRadio.

Photography by Brian Eden // @edenbrian

©Droga5 2016